FOLLOWME New Brand Image-Meet Global Challenges

In 2020, FOLLOWME launched its globalisation strategy. So far, FOLLOWME has gathered 400,000 users from 170 countries and regions around the world. To accelerate our effort in building our global presence, FOLLOWME has officially launched a new and upgraded global brand image in May 2020. This time, FOLLOWME has comprehensively upgraded the brand name, brand logo, and brand profile, further highlighting the technology and community genes.

This upgrade of FOLLOWME brand image is under the background of the globalization strategy and the 5th anniversary. From the perspective of strategy, design, and users, the designers concluded three core points ISS (ISS: International, Simple, Social).

Interpretation of New Brand Image

New Logo

Comparison between the Previous and the New Logo

ISS 

International

With the growing demand of the forex investment market, FOLLOWME initiated its globalisation strategy. So far, there are over 400,000 users from 176 countries and regions gathering in FOLLOWME social community.

The new brand image is mainly designed with capitalised letters, which is more diverse and inclusive. Meanwhile, It is condusive to enhancing brand recognition and building an emotional bond between FOLLOWME and users.

Simple

Under the trend of global mobile digitization, the simplicity of brand logo design has become necessary. Therefore, we renewed the brand image of FOLLOWME with optimizing the brand colors, to contrast with the icon color and font more distinctive，which presents a stronger impression of brand recognition. The flat, refined, intuitive design language provider users with a better experience.

 Social

Since its establishment, FOLLOWME has been committed to creating values and establishing connections for users. Users scattering all over the world can share trading experiences, display trading strategies and communicate with other investors via FOLLOWME.

A survey founded that most traders have a sense of loneliness. While In FOLLOWME, you are no longer alone. In terms of the brand logo, we designed a small triangle above the letter M. It is your best MEET with FOLLOWME. In FOLLOWME, you will meet a new trading world, meet other trading users, and meet the better ME.

The changes of FOLLOWME brand image is not only to meet the challenges of globalisation but also a pioneering move in the industry looking to the future. As a community gathering hundreds of thousands of users in the industry, FOLLOWME commits to creating more value for users and providing competitive intelligent trading solutions with a renewed brand image and an attitude of embracing the future!

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In 2020, FOLLOWME celebrates its 5th anniversary. At the beginning of the second five years of FOLLOWME, we look forward to bringing new experience in products and brands to our users.

As mentioned earlier, the launch of the FOLLOWME 5.0 and the upgrade of the brand image are of great significance for inheritance and renewal. It not only commemorates the first five years of exploration and progress but also opens the curtain for the subsequent innovation and development of FOLLOWME.