Our Rebranding Story: ๐คฉ Charging in with a Focus on Empowering Traders!
In the world of finance, our identity shapes who we are. That's why we're excited to share our journey from Zenfinex to Taurex, and what this transformation means for you, our traders.
From Zenfinex to Taurex ๐ซก
Zenfinex, headquartered in London, swiftly rose as a global brokerage, reaching traders across continents, including MENA, Africa, Asia, and LATAM. As Zenfinex, we played a vital role in connecting traders with opportunities, fostering growth, and nurturing a trusted community . However, we recognized the changing needs of traders and the financial industry, inspiring us to embark on a transformative path.
Why We Rebranded to Taurex ๐ค
Building on Zenfinex's strong foundation of transparent pricing and strong security, the evolution to Taurex—inspired by the Latin 'Taurus' for strength and 'Ex' for exchange— aims to redefine the retail trading landscape. It's not just a change in our name, it's a change that signifies our pledge to provide you with an exceptional trading experience, advanced trading tools, a choice of powerful platforms like MT4 and MT5, our proprietary trading app, and an updated user-friendly interface.
Nick Cooke, the visionary Founder and CEO of Taurex, explains, "The Taurex brand embodies our legacy of trading expertise while signalling our commitment to bring robust trading solutions to our clients. The financial landscape is ever-changing, and as a result traders need a broker that will continue to evolve to meet their increasingly complex needs."
Our steadfast mission is clear: we aim to empower people to take charge of their financial decisions through trusted, cutting-edge tools and experiences, personalised support, and tailored education.
What This Change Means for You ๐
๐ Enhancing Your Trading Experience
Rest assured, your trading activity with Zenfinex, including your trading accounts, deposits, and withdrawals, will remain unaffected by our rebranding. Your trading journey will not be interrupted; it will only be enhanced.
๐ Empowering Traders with Knowledge and Technology
At the heart of Taurex is our dedication to you. We are focused on empowering traders like you through knowledge and cutting-edge technology. Our offerings include webinars and courses led by experts to provide you with a better understanding of the markets. We have also formed partnerships with industry leaders to provide you with the latest tools and technology for trading in various asset classes, including Forex, and a range of CFDs.
๐ฒ Stay Tuned for Our Upcoming Trader-Friendly App
Additionally, we are excited to launch our own trading app, designed to simplify your trading journey even further. With this app, you will be able to trade on-the-go and effortlessly monitor all your trading positions at the click of a finger.
๐ค Security and Trust at the Core
At Taurex, your peace of mind is our top priority. We understand that security and trust are non-negotiable in the world of trading. With our rebranding, we want to reaffirm our unwavering commitment to safeguarding your funds and data. Our new brand comes with enhanced security measures, cutting-edge technology, and robust protocols to ensure the protection of your funds and personal information.
๐๏ธ Dedication to Regulatory Compliance
Taurex is fully dedicated to regulatory compliance. We adhere to stringent regulatory frameworks to maintain transparency and accountability in all our operations. Your security and trust form the cornerstones of our rebranding, and we remain committed to evolving and adapting to meet the ever-changing demands of the financial landscape.
Check out FAQ section listed below and explore our website at tradetaurex.com to learn more.
โFAQs
๐ Why did Zenfinex rebrand to Taurex?
We decided to rebrand our retail trading to Taurex to better reflect our global ambition and commitment to empowering individual traders. Zenfinex, a name synonymous with our legacy and excellence, will continue to be our brand for (B2B) services. This distinction allows us to tailor our offerings and create more targeted experiences for both our individual and business clients.
๐ Has the company ownership changed?
No, the company ownership remains the same. This rebranding is about evolving our image and services to serve you better.
๐ Why was this change necessary?
This change was necessary to better align our branding with our evolving business goals. While Zenfinex will continue to be the name for our B2B services, Taurex represents our ambition to expand and innovate in the global market, especially for individual traders. By having distinct names , we can tailor our offerings and communication more effectively, ensuring that we meet the unique needs and aspirations of both our retail and business clients.
๐ Will this affect my existing account?
Your existing account will remain unchanged. You'll simply continue trading under the Taurex brand.
๐ Are your offered financial products or assets changing?
No, we'll continue to offer the 500+ tradable assets you are familiar with and are looking to expand our offerings even further.
๐ Will there be changes in pricing or fees?
No, there are no changes to our pricing or fees. Our goal is always to make trading affordable and accessible, so anything we do will be with our clients' best interests in mind.
๐ Will Taurex introduce any new trading tools?
In addition to introducing new tools, we will soon launch our own trading app. This app is a part of our ongoing commitment to innovate and enhance your trading experience with Taurex. Stay tuned for more exciting updates!
๐ How will this rebranding affect partnerships and affiliations?
The rebranding to Taurex will not affect our existing partnerships and affiliations; instead, it will strengthen them. The new brand identity represents our global ambition and innovation, aligning with partners who share our vision for growth and success. All existing agreements and collaborations will remain in place, and we look forward to forging new connections under the Taurex banner.
๐ How will the rebranding impact Zenconnect users?
The rebranding won't change the experience for Zenconnect users; it will simply be renamed to "Copy Trading by Taurex." All functionalities and features will remain the same, and we'll continue to offer the same dedicated support and service.
๐ Can I still use my Zenfinex login credentials for Taurex platforms?
Yes, your Zenfinex credentials will grant you access to Taurex platforms.
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