方正证券：维持上美股份(02145)“强烈推荐”评级 抖音助力韩束全面焕新高增
高盛发布报告称，维持上份(02145)“强烈推荐”评级,预计24-26年归母净利润分别为9.1、11.6、14.1亿元，对应增速分别为96.5%、27.5%、22%。
报告中称，上份为深耕二十余载的多品牌国货化妆品领军企业，聚焦韩束重兵抖音实现品牌强势焕新，夺得2023抖音美妆总榜TOP1，成为平台首个30亿级的美妆品牌，驱动2023全年营收同比+56.6%；归母净利润同比+213.5%；当前韩束仍处于势能上行期，多维度曲线迭代有望推动韩束走向百亿品牌。其他品牌当前处于培育、调整期，未来将从大众护肤起步走向护肤、母婴、洗护三大赛道、六大超级品牌的领先平台型企业。
该行提到，公司抖音增长势能维持，白蛮腰大单品趋势显现，未来占比有望继续攀升；品牌效应显著外溢至淘系，天猫平台低基数下高增强确定；同时2024宣布将加码线下，线下渠道广阔空间有望承接抖音流量外溢。未来随着投放资源的逐步流入及成熟经验的复刻，老品牌同样有望迎来焕新成长。中长期看，公司践行“2+2+2”战略以及“六六战略”，未来多品牌矩阵放量可期，有望接力公司持续成长。
Reprinted from 引领外汇网，the copyright all reserved by the original author.
Disclaimer: The content above represents only the views of the author or guest. It does not represent any views or positions of FOLLOWME and does not mean that FOLLOWME agrees with its statement or description, nor does it constitute any investment advice. For all actions taken by visitors based on information provided by the FOLLOWME community, the community does not assume any form of liability unless otherwise expressly promised in writing.
FOLLOWME Trading Community Website: https://www.followme.com
Hot
No comment on record. Start new comment.