港股异动 | 东方甄选(01797)跌超4% 618抖音带货榜跌出前十 公司渠道依赖仍明显
东方甄选(01797)跌超4%，截至发稿，跌4.07%，报14.14港元，成交额5182.53万港元。
消息面上，第三方数据显示，截止6月18日下午17点，618大促抖音达人带货榜单（5月24日-6月18日）的前三分别为广东夫妇、贾乃亮和与辉同行。而东方甄选排到第11名。此前公司多次陷入舆论风波，先是直播间因“风格突变”上了热搜，俞敏洪、董宇辉对于东方甄选和直播带货的消极言论紧随其后。
据21世纪经济报道，东方甄选渠道依赖十分明显。财报显示，报告期内东方甄选自营产品及直播电商GMV（包括抖音、淘宝以及东方甄选自有平台等销售渠道）为57亿元，其中来自抖音平台的GMV仍然占绝大部分。记者对比了几款自营商品在不同渠道的销售情况，发现东方甄选抖音店铺的销量基本断层高于其他平台，差距有十倍之多。
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