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中信里昂:予腾讯控股(00700)“跑赢大市”评级 为该行行业首选

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中信里昂发布报告称,腾讯控股(00700)是该行的行业首选,予“跑赢大市”评级。该行预计腾讯2024年第二季度业绩稳健,在游戏反弹和广告强劲增长的推动下,料总收入同比增长8%,达到1616亿元人民币,经调整经营溢利同比增长24%,达到571亿元人民币。

该行预计,随着主要游戏的复兴以及《地下城与勇士》(DNF Mobile)的强势亮相,游戏收入将同比增长7%。视频号和广告技术增强应继续支持广告增长,其利润率应会保持上升趋势。该行相信,游戏收入将在2024年下半年加速增长。

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