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港股异动 | 美团-W(03690)涨超3% 与美的集团达成战略合作 2.5万间美的零售专卖店将入驻美团

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美团-W(03690)涨超3%,截至发稿,涨3.61%,报106.10港元,成交额16.78亿港元。

消息面上,8月15日,美团-W公布,与美的集团达成战略合作。据悉,美的集团旗下2.5万间自有零售专卖店将于今年内全部入驻美团,双方将在“外卖+到店”双主场上开展更多创新探索,并建设家电消费品以旧换新、智慧厨房、局部改造等数字化合作。

据美团数据,今年以来,平台上“美的专卖店”品牌搜索量同比上涨43%,受以旧换新热点驱动,美团上“以旧换新”关键词搜索量同比上涨117%。基于此,美的将在美团、大众点评App上线以旧换新团购优惠券,实现一站式回收+换新体验,以及全品类家电30分钟“外卖到家”的即时服务。

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